If FIRST Robotics is "the ultimate sport for the mind", why shouldn't it receive the same media coverage as athletic sports.  There are many ways to get the attention of mass media outlets, but one of the most common is the Press Release.  Local newspapers and television stations are always looking for interesting news and when a local robotics team participates in a STEM festival or competes at a regional or national level, it creates an opportunity for publicity (which can lead to sponsors).  News coverage of the team is like free advertising.  Learning to write effective press releases and create media opportunities is part of any effective marketing campaign.  

Some resources for learning how to write press releases:
* https://www.cbsnews.com/news/how-to-write-a-press-release-with-examples/
* https://blog.hubspot.com/marketing/press-release-template-ht
* http://www.ereleases.com/press-release-sample/

Some local media outlets:
* http://essentials.baltimoresun.com/micro_sun/explore-sites/howard-county/includes/contacts_explorehoward.com.html
* http://www.wbaltv.com/article/contact-us/3618350

Samples of robotics press releases and articles:
* http://www.baltimoresun.com/news/maryland/howard/columbia/ph-ho-cf-robotics-regional-competition-0409-20150406-story.html
* http://www.baltimoresun.com/news/maryland/howard/columbia/ph-ho-cf-clarksville-robotics-0303-20160302-story.html
* http://www.baltimoresun.com/news/maryland/howard/columbia/ph-ho-cf-fair-robotics-0811-20160811-story.html

Exercise: write a press release
* Write a press release covering a team event (start of season, kickoff, a competition, something else)