The team uses a variety of social media to advertise its accomplishments and communicate with sponsors, potential sponsors, other teams, and the general public. Social media outlets include: * [http://www.team2537.com World Wide Web] * [https://www.facebook.com/team2537 Facebook] * [https://www.youtube.com/user/frc2537ahs !YouTube] * [https://www.instagram.com/team_2537/ Instagram] Learning to use social media effectively is critical for all businesses and is key to modern business communications. The most popular tool for website development and the tool used by 2537 is Wordpress. Wordpress is software that makes it easy to create and update a website; it is known as a ''content management system'' or CMS. '''Exercise''': Create a personal website using wordpress. Follow [https://learn.wordpress.com/ this tutorial] to learn to use wordpress and the build a personal website. [https://www.youtube.com/watch?v=yp83HV7SCww this video] can help too. '''Exercise''': Create a video and upload it to youtube. * [https://www.youtube.com/watch?v=j685NaMDVYE This video] explains how to shoot video using your cellphone (hint: use a tripod!). * [https://www.youtube.com/watch?v=Hlxqk0iHp5w This 4 minute video] explains the process. * See how to [https://www.youtube.com/watch?v=9B1-u4_XvX0 use tags] and categories to [https://www.youtube.com/watch?v=bBFlwytJu_4 get your video views]. * See [https://www.youtube.com/watch?v=NNKQOi-k50g here] for 10 mistakes new you-tubers make.